Gear Patrol for IWC


A large part of Gear Patrol's growing diversity as a business was the creation of Gear Patrol Studios (GPS) alongside the founding of our print magazine in fall 2015. At its core, Gear Patrol Studios is an in-house creative for advertisers that began by designing native content for and the Gear Patrol magazine. It quickly developed into a more traditional agency, producing white-label content independent from the Gear Patrol brand. A flagship project of GPS in 2017 was producing more than 70 individual photos, GIFs and videos for Swiss luxury watch brand IWC. As photography editor I was responsible for scouting, production, creative ideation and photography (and signing the $500,000 certificate of insurance) for the 36 subject watches. The project was a milestone in the development of the company's business plan and was a prime source of experience in white-label content production.