Gear Patrol for IWC

A large part of Gear Patrol's growing diversity as a business was the creation of Gear Patrol Studios (GPS) alongside the founding of our print magazine in fall 2015. At its core, Gear Patrol Studios is an in-house creative studio for advertisers. A flagship project of GPS has been producing hundreds of white label photos, GIFs and videos for Swiss luxury watch brand IWC for the brand to use on their social media and website. As photography editor I was responsible for scouting, production, creative ideation and a portion of the photography itself. The project was a milestone in the development of the company's business plan and was a prime source of experience in white-label content production.